A WORK OF ART IN
EVERY PART OF

THE BOTTLE

We sought a bottle that was slim, tall (41 cm), visually striking, and distinct from the rest. Its non-linear shape makes it unique and collectible. Made of porcelain and presented in a 750 ml format, these bottles are adorned with designs representing key traditions and customs.

Featuring papel picado, a beautiful and traditional form of Mexican party decoration, each bottle is transformed into a work of art celebrating Mexico's rich cultural heritage.

MEXICO IS WHERE

THE BRAND

STARTS

AY! AY! AY! is a premium 100% agave tequila that celebrates Mexican folklore, music, and FIESTA. The name "AY! AY! AY!" was designed to evoke Mexican culture while being easy for everyone to pronounce. This vocal expression, typical in mariachi performances, infuses the music with emotion and passion.

Each bottle not only contains the highest quality tequila, but also a collectible piece of art that reflects the rich culture of Mexico.

WE WILL ALWAYS BE
PROUD OF

THE PROCESS

We have formed a strategic alliance with Destileria la Experiencia NOM 1585, located in the highlands of Jalisco. Alongside their team of experts, they have assisted us in creating a tequila of the highest quality.

For the production of our tequila, we employ a process that combines traditional techniques with modern innovations to ensure the quality and authenticity of the product.

1. To craft the finest tequila, quality raw materials are paramount. We meticulously handpick mature agaves from diverse altitudes and regions, ensuring they’ve reached peak maturity (typically between 5 and 8 years). With over 4 million plants in various growth stages, we guarantee a consistent agave supply for years to come.

2. Once our experts have selected the mature agave plants, the JIMA process begins. This involves cutting the agave leaves and extracting their root with the help of the COA. An experienced Jimador can jima between 200 and 300 plants per day.

3. At the distillery, we receive the agaves directly from the field. Each agave is split in half to extract the heart, located in the center of the agave, as it can impart bitter flavors and affect the taste of the tequila.

4. We use a combination of traditional brick ovens and modern autoclaves for the extraction of the agave juices, ensuring the desired flavors are achieved.

5. The cooked agave hearts are transported via a conveyor belt to the milling train. Here, they are crushed to extract the liquids used in tequila production, while the solids are separated for recycling. These solids are reused as organic compost in the agave fields.

6. The juices are transferred to closed stainless steel tanks (part of our innovative production processes). We utilize our own yeast strains, developed by our research and development team.

7. The culmination of our craft takes place in stainless steel and copper stills, where the skill of the master distiller is evident in every distilled drop. The result is a smooth, balanced, and distinctive flavor that meets the excellence we strive for in every bottle.

8. Our AY! AY! AY! Reposado Tequila ages for 6 months in a combination of new American oak barrels and used bourbon barrels.

9. Before the bottling process, the tequila undergoes filtration to remove unwanted particles and enhance its characteristics. Next, the bottles are washed with tequila from the same batch used for bottling, then proceed to the filling machine. Following this, they undergo an initial visual inspection for quality control before the caps are

10. Finally, the bottles undergo a last inspection before being assembled onto pallets destined for their respective countries, where they will become part of the 'FIESTA'.

MEET

THE FOUNDERS

The founders of AY! AY! AY! Tequila are Alberto Robles and Jorge Godínez, two Mexican entrepreneurs striving to make their mark in the tequila industry.

Aware of the highly competitive market and the notable lack of authentic options that truly represent Mexico, they assembled a team of experts in their fields to design a visually distinctive bottle, produce the highest quality tequila, and tell a unique story. Their goal is to establish AY! AY! AY! as a leading brand in the premium segment, combining authenticity, quality, and accessibility."

MEET

NACHO,

THE FACE

OF THE BRAND

Meet Nacho, the spirited mariachi skeleton and the lively face of our tequila brand. Clad in a traditional charro suit and always seen with his trusty guitarra, Nacho embodies the vibrant culture and rich heritage of Mexico. With a mischievous grin and a passion for music, he brings a festive energy to every bottle of our premium tequila. Whether he's strumming a tune or sharing a toast, Nacho reminds us that life is a celebration, and every moment is worth savoring with the perfect tequila. Join Nacho in raising a glass to good times, great music, and the spirit of Mexico."